Abandoned carts is one of the biggest troubles that online store owners out there in the world face. If you are managing an online store powered up with Magento 2, you must be dealing with the same issue as well. This is where you need to think about taking a look at the techniques available to reduce Magento 2 abandoned carts.
The following are some useful and effective techniques, which you can follow to reduce Magento 2 abandoned carts. As a website owner who is struggling hard to reduce Magento 2 abandoned carts, you can take a look at these techniques and move forward. Following these steps will deliver you outstanding returns, and you will not have to worry about anything at all.
Reduce the number of steps
When you take a look at the reasons why online buyers abandon their carts, you will notice how the number of steps associated with the checkout process is creating a negative impact. Hence, you need to take appropriate steps to reduce the total number of steps that people have to go through before they purchase something on the Magento 2 online store.
If you compare Magento 2 with Magento 1, you will figure out that you are provided with a faster platform. In fact, people who used Magento 1 had to include around six different steps to proceed to checkout. However, along with the introduction of Magento 2, you are provided with the chance to make checkout available in just two steps. It is up to you to take the maximum out of this feature and move forward.
Upon reducing the number of steps, you can reduce the time that a customer will spend with the checkout process. Customers are packed with tight schedules, and they don’t prefer to spend a lot of time on the checkout process. If you can make the checkout process quick and fast, you will be able to get people to proceed with checkout effectively. This will be able to help you with reducing the overall frustration that your customers have to deal with.
You need to pay special attention to this when you are trying to reduce Magento 2 abandoned carts in mobile customers. Going through a large number of steps on a small mobile screen will be a tedious job to do. That’s why you must always reduce the total number of steps that people have to follow.
Provide distraction-free checkout experience
Distractions can often make customers end up abandoning their carts. You need pay special attention to offering distraction-free checkout experiences to the customers at all times.
When you take a look at the Magento 2 checkout page, you will notice that there aren’t too many elements, which can distract the customers. Only the payment tab, shipping tab, and the company logo will be available. You should not complicate this by adding unwanted information.
The checkout page of Magento 1 is with a large number of distractions. Therefore, you can get the most out of the new feature offered to you by Magento 2. Make sure that you deliver a distraction-free checkout experience. It will help you with increasing the checkouts and reducing the total number of abandoned cart attempts.
Pay more attention to payment and shipping tabs.
As an online store owner who is looking forward to reduce Magento 2 abandoned carts, you need to pay more attention to shipping and payment tabs as well. When you take a look at Magento 1, you will notice that the shipping and billing step is with six different steps. In other words, the customer wanted to provide a billing address before placing the shipping address. This created lots of confusion. That’s one of the biggest reasons behind the high number of abandoned carts that you can find in Magento 2.
In fact, customers found it as a difficult task to notice what information is related to shipping and what information is related to billing. You should overcome that confusion when you are using Magento 2.
In Magento 2, you can see how separate tabs are available to manage shipping related information and payment-related information. You need to think about getting the maximum out of these tabs. Then you can deliver a clutter-free experience to all the customers.
Include automated guest checkouts
You can use features available with Magento 2 to deliver an automated checkout experience as well. You should think about going forward with this to get amazing results in delivering customer experience.
The very first step involved here is to enter your email address. In case if the email address is matching with the email address of a user account, you can populate billing and shipping information automatically. Hence, customers don’t need to enter information manually. Along with that, you can deliver a better experience to the customers and reduce abandoned shopping carts with ease.
Last but not least, you must be mindful of the overall design of your Magento 2 shopping store. Along with the implementation of a user-friendly design, you will be able to provide an excellent checkout experience to the customers. You need to design the user interfaces while keeping the exact customer journey in mind. You need to get into the shoes of your customers and do it. Then you will be able to deliver a smooth user experience at all times.
It is better if you can come up with an intuitive design for the online store as much as possible. Then you can get the most out of it and end up receiving amazing results at all times. You will be able to get more sales with the help of it.